Successful ideas – fabulous fourth year
October’s festival was the best yet with record ticket sales of over 3,200 and more than 4,000 people attending.
Ticket sales were the highest in our four-year history, with hundreds more attending unticketed events throughout the weekend and preview shows earlier in October. Revenue from ticket sales was £16,298 and spending by festival-goers in the borough is estimated at £61,500.
23 shows were completely sold out and the ‘early bird’ ticket offer, which knocked 30% off all tickets purchased in August, was another big hit.
The festival also helped to bring the arts to new audiences, with 23% of visitors questioned saying they hadn’t attended a literature-related event before. It also helped to bring new visitors to Rochdale as 40% said they were not regular visitors to the town centre. The festival attracted visitors from across the north west region and beyond, with people coming from Liverpool, Bolton, Manchester, Halifax, Leeds and Stockport.
Last year’s programme included events with Jenny Eclair, Owen Jones, Simon Callow, Mark Billingham, Nikesh Shukla, Ian McMillan, Alastair Campbell, Mark Steel and Joanne Harris.
Councillor Janet Emsley, cabinet member for culture, health and wellbeing at festival organisers Rochdale Borough Council, said there was great support from the public:
“I managed to see many inspiring events and even though this was our longest festival it still went so quickly and I was sad to see it come to an end. It was a delight to welcome to the borough so many leading names. The talks, workshops, and events were informative, entertaining and captivating. I’m already looking forward to the 2017 festival and we expect to be able to announce the dates this month.”
Dwayne Wells, commercial development manager from festival partner First Manchester said:
“This really was another superb festival and we were pleased to be part of it again. We aim to support our local communities, and Rochdale Literature & Ideas Festival provides the perfect platform to promote reading and learning, offering something for all ages and tastes.”
If you’re interested in sponsoring this year’s festival, or getting involved in other ways, email firstname.lastname@example.org.